Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?
From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on. Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?