Effective Marketing is Effective Writing. But what is effective writing?
Wait, one second, let me get my Mark Twain on: Now there ain't a rule in this here language what can't be broke. The so-called rules of English grammar and style were not spoken by a burning bush; they're just guidelines about what's likely to be effective. If you learn to treat them that way, you'll live a happier life.
Effective writing comes down to 3 simple steps:
- Figure out where your audience is now.
- Figure out where you want your audience to end up.
- Take them from one to the other.
If you can pull it off, anything goes.