Conversational robots, zero click search results, new content mediums and data visualization. Are these the components of a marketers playbook in 2020?
In business there is a constant need for change and disruption. And there is no time in which the opportunity and immediacy for change is more relevant than an approaching new year. On this episode of Market Makers we talk with David Venus about the primary concepts and strategies that will dominate marketing in 2020 and how to prepare.
"You are constantly planning, that really is the core of marketing. You are constantly planning, and you have to be willing to pivot. If something is not working, don't stay the course. Find a way to make a change for the positive or the better of that campaign to push numbers in the right direction," says Venus.
And what will make that happen in 2020 is different than what we've seen previously:
- Purpose-driven data.
- Zero click search results. And SEO.
- Conversational marketing.
- Content. And more content.
Listen to this episode of Market Makers as you prepare your marketing strategy for 2020.