Social media for B2B has changed its landscape more times than most of us can count. We all continue to participate in the evolution of an ever-growing share of platforms that started with basics like Facebook, LinkedIn and Twitter. Not to mention that there are many of you who have quickly learned how to source Pinterest and Instagram for mobile marketing outreach.
SlideShare was founded in October 2006 and acquired by LinkedIn in May 2012. It's aim? To share knowledge online. In the fourth quarter of 2013 SlideShare averaged 60 million unique visitors per month and is currently one of the top 120 websites in the world.
Content creation is the bane of existence for many marketers. What to create, what to write, when to launch it - all of it can seem like one long Monday morning. Therefore, tools like SlideShare that make content creation easy should be at the top of your list of things to try this year.
At the risk of sounding too sales-pitchy... SlideShare has really vamped things up in recent months (It's now a floor cleaner and a dessert topping!). Here is a look at some of its features and how you can them:
In the past, SlideShare offered free accounts and pro accounts. The pro accounts had "advanced functionality," but at a price of $19-$49 per month. Happily, this is now no longer the case. All features of SlideShare are currently unlocked to all users.
It PRovides a Critical Channel for Video
SlideShare has announced that video capabilities will be available for everyone. This means even those YouTube videos you've created can convert into SlideShares. Why is this relevant? Better SEO, of course! Plus, they're shareable, and geared towards your specific audience.
SlideShare Offers Tools to Boost B2B Leads
SlideShare Offers Analytics
Happily, SlideShare sees the advantages of offering free analytic tools to its users. And what an advantage this is for B2B marketers!
You can now:
- see which presentations are working and which are not
- gain understanding into where your audience is located geographically
- find out how your viewers are discovering and sharing your content
- gain insight into the best times of month and day to post
Truly their analytics page is user-friendly and doesn't require a doctorate to understand. So go forth and analyze!
SlideShare isn't going anywhere. It's going to be around for a while, shaping and molding the landscape of social media and content marketing - I believe for the better.
To learn about tools for how to leverage social meda and content for marketing and social selling, visit our website.